![]() There are two options in Animation Mode: Quick, which gives us simplified toolbar for creating basic animation, and Advanced, which will give us the advanced toolbar for arranging more complex animation. This is something that we might not find in other web page creator applications – the Animation Mode. New file creation requires us to specify the document title, the name, saved location. We can create a new blank file for HTML, CSS, JavaScript, XML, and Google Ads, which provide a set of pre-defined ad size that is also the standard of the Google AdSense ad format. Let’s see what this beta version of Google’s latest product has to offer. ![]() Google Web Designer is available for Mac and Windows. Recommended Reading: HTML5 Website Showcase: 48 Potential Flash-Killing Demos "We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of “build once, run anywhere". Only that the output is in HTML5 and CSS3, and it’s currently limited to creating ad banners.Īs stated by Sean Kranzberg, Google Engineering Manager, in the announcement for the tool: In short – this is Google’s version of Adobe Flash. Oh, and patience.If you follow Google’s development close enough, you probably know about this but if you don’t, the giant search engine company has recently launched a new tool call the Google Web Designer. It requires a good visual vocabulary, an understanding of how markup and stylesheets work, and a good text editor. People don't like to hear that there is no shortcut to being a good web designer. My verdict? Unless you're specifically designing "rich media" ads, avoid using Google Web Designer. The real reason to never use a WYSIWYG is because the code it generates is bloated, disgusting and should never be used in production. Good luck ever working with that code again. If you care to actually see the code, you'll have click this link: Wanna see the code? I was going to embed the gist right here, but I'll spare you the grotesque. It's time to hit "preview" to see my masterpiece in Google Chrome: Clicking on things doesn't seem to activate any special secret sauce, and I honestly have no idea how I'm supposed to make a basic web layout, let alone an immensely more complicated HTML5 animation.Īfter monkeying with it and starting over using the 350x250 DoubleClick Studio Rich Media setting (the most ubiquitous of ad sizes), I finally managed to create some form of design using Illustrator-esque bezier curves. The interface doesn't give you any clue what anything is for, what it does, or why you should particularly care. What's not expected is that after clicking around a bit, I still haven't figured out how to edit that text after the fact without clicking on Code View. How about grabbing a random tool from the sidebar and see what it does?Īs expected, I can drag out a box and add some text and change the font. That's not a bad idea, but we'll see how it works out.Īlready I'm not liking where this is going, so it comes as no surprize to me when I create a blank HTML file that there is no sensible method for even establishing a basic web page. Google wants people to make cool HTML5 ads that don't use Flash, so they release an application called Google "Web" Designer tailored specifically toward that task. The create new file dialog tells me all I need to know about this application. Oh, you don't use the OS file menu? Fabulous. The only way to evaluate software is to open it an poke around, which is what I did. While I might hate WYSIWYG html generators, only sycophants want to do animation by hand, so there's that. In fact, it looks like it might be positioning itself as a direct competitor to Tumult's Hype application for creating HTML5 animations. On the other hand, it appears that what they've actually created isn't so much of a "web design" tool as it is a "make cool animations" tool (as it turns out, it's actually more of a "make cool ads" tool, as we'll discuss later). Google made a pretty website to promote their product. They're a crutch and a nuisance in my opinion.) As someone forced to use Adobe's GoLive and Macromedia/Adobes's Dreamweaver in college, I hate WYSIWYG development environments. (Before we start, I should let you know of my pre-exisiting biases. ![]() Being a web designer myself, I thought I'd take it for a spin and give you my thoughts. Google released a new app called, imaginatively, Google Web Designer.
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